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Bose nets French basketball partnership

France’s National Basketball League (LNB) has signed a three-year technical partnership with American audio equipment company Bose.

Under the agreement, Bose’s RoomMatch sound system will be used at upcoming LNB events, including the Leaders Cup on February 14-16 at Disneyland Paris.

The objective of the partnership is to provide LNB clubs with high quality audio equipment infrastructure.

Bose will also activate the sponsorship through backing the LNB’s ‘Most Valuable Player’ award on Twitter and by awarding a range of its products to the winners of the league’s official fantasy basketball game.