Europe

Multi-sport
Industry Moves

Commonwealth Games England has announced that Mark Osikoya, who currently works for North American basketball league the NBA, will become its new chief executive
Esports
Sponsorship & Marketing

The non-alcoholic brand of Desperados has become the first beer sponsor of the League of Legends EMEA Championship (LEC) through a deal making it a national partner for the German market
Football
Sponsorship & Marketing

Bundesliga club SC Freiburg has signed an expansion to its sponsorship agreement with bike leasing company JobRad, who will replace online automotive retailer Cazoo in the role of front-of-shirt sponsor…
Football
Sponsorship & Marketing

Spanish car brand Seat has returned to the Royal Spanish Football Federation’s (RFEF) sponsorship portfolio in support of the Copa del Rey for the remainder of the 2022-23 season.
Football
Sponsorship & Marketing

Puma has renewed its kit supply agreement with French Ligue 1 side Rennes until the end of the 2027-28 season
Football
Finance & Law

Pay-TV broadcaster beIN Sports has been forced to cease broadcasts in France of Italian Serie A football matches featuring Atalanta owing to regulatory concerns over the club’s main sponsor, financial t…
Multiple Sports
Industry Moves

Web3 and blockchain company NMKR has appointed Lingling Liu as head of sports partnerships
Football
Sponsorship & Marketing

Swiss building technology specialist Meier Tobler has signed a sponsorship deal with the Swiss Super League, while Japanese sports equipment brand Molten has extended its role as the official match ball…
Football
Sponsorship & Marketing

Cryptocurrency platform Coinbase has become a Premium Partner of Bundesliga club Borussia Dortmund in a deal brokered for the club by the Sportfive agency
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board (ECB) is searching for a new Principal Partner for The Hundred after online automotive retailer Cazoo chose not to renew its contract amid ongoing financial problems…
Football
Sponsorship & Marketing

Spanish LaLiga club Getafe has agreed a 15-year strategic partnership with premium experiences company Legends focused on maximising its commercial offering and enhancing the fan experience
Cricket
Sponsorship & Marketing

LV= Insurance has decided not to renew its sponsorship agreement with the England & Wales Cricket Board when the term expires at the end of 2023
Football

VistaPrint, a Dutch e-commerce company providing small businesses with design and print services for custom physical and digital marketing products, has a multi-year agreement with Liverpool Football Club (LFC) as the official small business design and marketing partner.
Basketball
Sponsorship & Marketing

The NBA has signed up a record 17 sponsors in support of tomorrow’s ‘NBA Paris Game 2023 Presented by Nike’ between the Chicago Bulls and Detroit Pistons at the Accor Arena. T
Golf
Events

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Football
Sponsorship & Marketing

French cable systems and services company Nexans has extended and strengthened its sponsorship of French Ligue 1 outfit Racing Club de Lens
Multiple Sports
Sponsorship & Marketing

The Irish sponsorship industry grew by nine per cent to reach an overall value of €196m in 2022, according to the annual report from sponsorship and research agency Onside.
Football
Sponsorship & Marketing

WhiteBIT, a cryptocurrency exchange that was founded in the Ukrainian city of Kharkiv, has agreed a sponsorship deal with the Ukrainian Football Association (UAF)