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EXCLUSIVE: The Hundred searches for new Principal Partner after Cazoo exit

(Photo by Tom Jenkins/Getty Images)

The England and Wales Cricket Board (ECB) is searching for a new Principal Partner for The Hundred after online automotive retailer Cazoo chose not to renew its contract amid ongoing financial problems at the company, SportBusiness can reveal.

Cazoo had held the role in the top tier of The Hundred’s sponsorship portfolio since December 2020, when a two-year deal was announced ahead of the short-format tournament’s first edition in 2021.

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