Record number of sponsors mark return of NBA game in Europe

(Photo by Michael Reaves/Getty Images,)

The NBA has signed up a record 17 sponsors in support of tomorrow’s ‘NBA Paris Game 2023 Presented by Nike’ between the Chicago Bulls and Detroit Pistons at the Accor Arena.

The international game series was put on hold by the NBA in the wake of the Covid-19 pandemic which struck not long after the Paris-hosted NBA game in January 2020.

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