The non-alcoholic brand of Desperados has become the first beer sponsor of the League of Legends EMEA Championship (LEC) through a deal making it a national partner for the German market.
Under the contract brokered by the Sportfive agency, Desperados 0.0% will sponsor the LEC’s 2023 season. This is the first year in which the LEC has expanded from Europe to EMEA, and will feature the following esports organisations: Astralis, Excel, Fnatic, G2 Esports, KOI, MAD Lions, SK Gaming, Team BDS, Team Heretics and Team Vitality.
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