Europe

Sportswear manufacturer Kukri has agreed a three-year kit supplier deal with English county cricket club Warwickshire.

Based in Malta and Guernsey, Betway is a regulated online gambling brand with over 1.8 million customers worldwide

The English Football Association is seeking a new lead partner for its FA Cup knockout competition from the 2014-15 season, with its current deal with Budweiser due to end following the current 2013-14 campaign.

Poultry producer Wiesenhof has extended its sponsorship of German Bundesliga top-flight football club Werder Bremen.

Car retailer Peter Vardy has agreed a deal to become the official vehicle partner of Scottish Rugby, the governing body of rugby union in the country.

Spanish Liga champion Barcelona has announced a three-year extension to its commercial partnership with soft drinks brand Big Cola.

German automotive manufacturer BMW has signed a multi-year extension to its title sponsorship of the Berlin Marathon.

UK optician chain Specsavers has agreed a multi-year deal to become an official partner of the country’s premier rugby league competition, the Super League.

German tyre manufacturer Continental has expanded its partnership with Uefa to sponsor international qualification matches played under the jurisdiction of European football’s governing body from 2014 to 2017.

Carmaker Audi’s far-reaching involvement in winter sports sits as one of four cornerstones in the brand’s wider sponsorship approach, Florian Zitzlsperger, head of sports marketing at Audi, told Sports Sponsorship Insider. The three remaining cornerstones in Audi’s wider strategy are: motorsport, football and golf.

Menswear brand Jack & Jones has signed a two-year extension to its sponsorship deal for the European Handball Federation’s Champions League tournament.

Home improvement retail chain Jumbo has secured a deal with IMG Schweiz, the Swiss subsidiary of the IMG agency, for the final jersey sponsorship package at this year’s Tour de Suisse UCI WorldTour cycling event.

Manchester-based sportswear brand Umbro has signed a five-year technical partnership with Everton to provide kits for the English Premier League football team.

Online gaming company Betway has signed an agreement to become the naming sponsor of the 2014 season of the Professional Darts Corporation’s Premier League Darts series.

Irish sports store chain Elverys Sports has announced that it will continue to serve as a main sponsor of the Gaelic Athletic Association’s (GAA) Mayo County Board for the “foreseeable future” despite recent upheaval at the company.

MotoGP motorcycling team Yamaha Factory Racing has announced a trio of commercial deals ahead of the 2014 season.