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Jack & Jones scores renewal with handball’s Champions League

Menswear brand Jack & Jones has signed a two-year extension to its sponsorship deal for the European Handball Federation’s Champions League tournament.

Jack & Jones has partnered Europe’s leading men’s handball club competition since the start of the 2009-10 season and the renewal will maintain the association until the end of 2015-16.

Under the terms of the agreement it will be granted perimeter and playing court advertising throughout the Champions League and the Men’s EHF Cup Finals, which this year take place in Berlin on May 17-18.

Additionally, Jack & Jones will activate its sponsorship through social media campaigns and in-store and on-site fan promotions, while mopping crews at each Champions League event will wear the company’s logo.

Danish windows and skylights specialist Velux is the title sponsor of the EHF Champions League.