Europe
Gillette in pole position with McLaren extension
Men’s shaving and toiletries brand Gillette has extended its official partnership with the McLaren Mercedes Formula One motor-racing team.
Moët & Chandon races ahead with Newmarket festival sponsorship
Champagne brand Moët & Chandon has expanded its international sports portfolio by agreeing to become the title sponsor of the July Festival UK horseracing event at Newmarket Racecourse.
Club Car on course with Solheim Cup
Golf cart manufacturer Club Car has agreed a partnership with the Solheim Cup women’s matchplay golf tournament.
AC Milan races ahead with Toyo Tires deal
Japanese tyre manufacturer Toyo Tires and Rubber has agreed to become a premium sponsor of Italian Serie A football club AC Milan.
Subway linked to F1 sponsorship
US sandwich chain Subway is pondering a move into Formula One that would mirror its sponsorship strategy for the Nascar American stock car racing series
Rangers recovery backed by 32Red
Online gaming company 32Red has agreed a three-year shirt sponsorship deal with Scottish football team Rangers, effective from the 2014-15 season.
Rugby’s Champions Cup to follow Champions League sponsor model
The European Rugby Champions Cup, a new rugby union competition that has been introduced to replace the Heineken Cup, is set to follow the same sponsorship model that has proved successful for the Uefa Champions League club football tournament.
Allianz scores first with Women’s Bundesliga deal
Multinational financial services company Allianz has agreed a five-year deal to become the first title sponsor of the German Women’s Bundesliga club football competition.
Manchester United banks Serbian partner
English Premier League football club Manchester United has agreed a four-year sponsorship deal with Serbian bank Eurobank.
Unibet out in front with Stockholm Marathon sponsorship
Online gaming company Unibet has agreed a deal to become a main sponsor of the 2014 Stockholm Marathon in Sweden.
EHF scores title sponsor for showpiece women’s event
Hungarian power company MVM Group has struck a deal to become the title sponsor of the 2014 European Handball Federation Final Four women’s club tournament.
Tour of Britain covered by Velosure
Cycling insurance specialist Velosure has extended its partnership with SweetSpot, organiser of the Tour of Britain cycling event.
Brownlee brothers’ triathlon events secure Macmillan Cancer Support
UK charity Macmillan Cancer Support has agreed to become the title sponsor of the 2014 Brownlee Tri, a triathlon series launched in partnership with Olympic medallists Alistair and Jonny Brownlee.
Chipita feeds Euroleague Basketball
Baked goods company Chipita has agreed a deal with Euroleague Basketball to sponsor the European club competition’s Final Four end-of-season showpiece event.
Freiburg along for the ride with Europa-Park
German theme park Europa-Park has signed a two-year extension to its premium partnership with Bundesliga football club SC Freiburg.
Marseille to keep time with Rodania
Swiss watch manufacturer Rodania has agreed a three-year sponsorship deal with French Ligue 1 football club Olympique de Marseille.
Schalke banks dual deal extension
German Bundesliga football club Schalke 04 has signed four-year extensions to its partnerships with regional banks Volksbank Ruhr-Mitte and VR-Bank Westmünsterland.
William Hill on target for World Darts Championship
British bookmaker William Hill has signed an initial two-year deal with the Professional Darts Corporation to become the new naming partner of its World Darts Championship.