Europe
United contract extension not ‘mutually beneficial’ – Nike
Nike has confirmed it will not extend its long-term partnership with Manchester United beyond the 2014-15 season, stating the terms being sought by the English Premier League football club do not represent good value for the US sportswear company’s shareholders.
Rayo Vallecano attracts Chinese shirt sponsor
Spanish Liga football club Rayo Vallecano has entered into a new sponsorship deal with Chinese sports management company NJQY.
Deloitte to sponsor basketball’s ABA League
Audit and business advisory company Deloitte has agreed to become a sponsor of the ABA League regional European club basketball competition.
Nike ends Manchester United talks – reports
US sportswear giant Nike has ended talks over extending its kit supplier agreement with English Premier League football team Manchester United, according to the Bloomberg and Reuters news agencies.
Liga ACB powers up with Endesa extension
Spanish electric utility company Endesa has agreed a two-year extension to its title sponsorship of the Liga ACB, the top division of Spanish basketball.
FC Koln retains shirt partner for Bundesliga return
German retail and tourism company Rewe Group has sealed a four-year extension to its shirt sponsorship deal with Bundesliga football team FC Koln.
Plus to sponsor FIVB World Championships in Poland
Polish mobile phone network Plus is to become a sponsor of the International Volleyball Federation’s (FIVB) 2014 World Championship, which will take place in the country later this year.
British Swimming unveils Royal Navy partnership
The British Swimming national governing body has entered into a partnership with the Royal Navy.
Optimal Payments launches Neteller into Premier League with Crystal Palace
Global online payments provider Optimal Payments has agreed a two-year shirt sponsorship deal with English Premier League football team Crystal Palace.
Saint-Etienne secures new partnership
French Ligue 1 top division football club Saint-Étienne has agreed a new official partnership with BewellConnect, a specialist medical electronics brand operated by the Visiomed Group.
Haas Automation enters F1 with Ferrari
North American computer numerical control (CNC) machine tool builder Haas Automation has agreed a deal with Formula One motor-racing team Ferrari.
Three in running for ‘world record’ United kit deal – report
Sportswear companies Adidas, Nike and Warrior remain in the running to become the next kit partner of English Premier League football club Manchester United, according to the BBC Sport website.
Lloyds puts best foot forward with Bundesliga deals
Shoe manufacturer Lloyds has expanded its presence in German football’s Bundesliga by agreeing a new partnership with Hertha Berlin.
Speedo makes a splash with Glasgow 2014 sponsorship
Swimwear manufacturer Speedo has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games.
Real Sociedad earns its stripes with Adidas
Spanish Liga football club Real Sociedad has agreed a partnership deal with sportswear giant Adidas.
Macron secures Sporting deal
Italian sportswear brand Macron has agreed a partnership with Portuguese Primeira Liga football team Sporting Lisbon.
England cricket on board with Etihad Airways
The England and Wales Cricket Board has signed up Etihad Airways as the first official airline partner of the England national cricket teams.
Groupama nets naming rights deal with Ferencvaros
French insurance firm Groupama has signed a long-term stadium naming rights deal with Hungarian Liga football team Ferencvaros.