Europe
Bundesliga’s Schalke nets renewal with Bauhaus
Home improvement and garden products retailer Bauhaus has signed a one-year extension to its sponsorship deal with German Bundesliga football team Schalke 04.
Pro12 drinks to Guinness backing
Irish beer brand Guinness has been unveiled as the new title sponsor of the Pro12 European club rugby union tournament.
Dyson fills Bath Rugby’s sponsorship vacuum
English Premiership rugby union team Bath has signed a two year title sponsorship with locally based vacuum cleaner manufacturer Dyson.
Women’s British Open tees off with POSI+IV
Energy drinks brand POSI+IV has agreed a sponsorship deal with organisers of the Women’s British Open for the 2014 edition of the golf tournament, which commences today at Royal Birkdale in Southport, England.
Dortmund extends partnership with Kitzbuhel tourism authority
German Bundesliga football club Borussia Dortmund has extended its partnership with the Kitzbühel Alps - Brixen Valley tourism authority.
Atalanta powered by SuisseGas sponsorship
Energy company SuisseGas has agreed a deal to become the new main sponsor of Italian Serie A football club Atalanta.
West Brom signs new shirt sponsor
Small business accounting software provider Intuit QuickBooks has agreed a one-year deal to become the new principal sponsor of English Premier League football club West Bromwich Albion for the 2014-15 season.
United contract extension not ‘mutually beneficial’ – Nike
Nike has confirmed it will not extend its long-term partnership with Manchester United beyond the 2014-15 season, stating the terms being sought by the English Premier League football club do not represent good value for the US sportswear company’s shareholders.
Rayo Vallecano attracts Chinese shirt sponsor
Spanish Liga football club Rayo Vallecano has entered into a new sponsorship deal with Chinese sports management company NJQY.
Deloitte to sponsor basketball’s ABA League
Audit and business advisory company Deloitte has agreed to become a sponsor of the ABA League regional European club basketball competition.
Nike ends Manchester United talks – reports
US sportswear giant Nike has ended talks over extending its kit supplier agreement with English Premier League football team Manchester United, according to the Bloomberg and Reuters news agencies.
Liga ACB powers up with Endesa extension
Spanish electric utility company Endesa has agreed a two-year extension to its title sponsorship of the Liga ACB, the top division of Spanish basketball.
FC Koln retains shirt partner for Bundesliga return
German retail and tourism company Rewe Group has sealed a four-year extension to its shirt sponsorship deal with Bundesliga football team FC Koln.
Plus to sponsor FIVB World Championships in Poland
Polish mobile phone network Plus is to become a sponsor of the International Volleyball Federation’s (FIVB) 2014 World Championship, which will take place in the country later this year.
British Swimming unveils Royal Navy partnership
The British Swimming national governing body has entered into a partnership with the Royal Navy.
Optimal Payments launches Neteller into Premier League with Crystal Palace
Global online payments provider Optimal Payments has agreed a two-year shirt sponsorship deal with English Premier League football team Crystal Palace.
Saint-Etienne secures new partnership
French Ligue 1 top division football club Saint-Étienne has agreed a new official partnership with BewellConnect, a specialist medical electronics brand operated by the Visiomed Group.
Haas Automation enters F1 with Ferrari
North American computer numerical control (CNC) machine tool builder Haas Automation has agreed a deal with Formula One motor-racing team Ferrari.