Europe
Aston Villa agrees in-stadium betting deal with William Hill
Premier League side Aston Villa has agreed a deal with sports betting brand William Hill to become the club’s ‘Official In-Stadium Betting Partner’.
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Udinese signs Prestipay as new shirt co-sponsor
Italian Serie A club Udinese has signed consumer credit company Prestipay as its new co-sponsor, with the Udine-based company set to receive front-of-shirt branding rights
Nottingham Forest donates front-of-shirt inventory to UNHCR
Premier League club Nottingham Forest has announced UK for UNHCR, the UN Refugee Agency, as its new front-of-shirt sponsor
Scottish FA commercial chief Rawlings to move on
Chris Rawlings, the chief commercial officer at the Scottish Football Association, is to leave his position after five years at the organisation
Bologna cuts deal with hair transplant sponsor
Italian football club Bologna has agreed a new sponsorship with hair transplant specialists Dr. Cinik
Tottenham signs 4×4 vehicle sponsor
Tottenham Hotspur has announced a multi-year sponsorship with off-road vehicle Ineos Grenadier
Macron signs with Italian Basketball Federation in Master Group Sport-assisted deal
Italian sports brand Macron has signed as kit supplier for Italy’s national basketball teams in a four-year deal with the Italian Basketball Federation (FIP), starting in January 2023.
Henly joins Nottingham Forest as chief commercial officer
English Premier League side Nottingham Forest has hired former AS Monaco and Uefa marketer Tyson Henly as the club’s new chief commercial officer.
Inter lands eBay sleeve sponsorship deal
US-based e-commerce platform eBay has increased its sponsorship profile with Inter Milan by becoming the Italian football club's shirt sleeve sponsor
Mitsubishi Motors backs Four Hills
Mitsubishi Motors Germany has agreed a deal to sponsor the 2022-23 edition of ski jumping’s Four Hills Tournament.
IMG signs as DFB sponsorship sales agency for APAC region
The German Football Association (DFB) has appointed IMG as its exclusive sponsorship agency for APAC to drive new opportunities for the organisation across the region
Kinto extends backing of Lega Serie A
Lega Serie A, the organising body of the top division of Italian club football, has renewed its sponsorship agreement with Toyota-owned Kinto Italia, which serves as its official mobility provider
Manchester United agrees buy-back option on TeamViewer shirt deal
Manchester United and its main shirt sponsor TeamViewer have agreed a buy-back option on their five-year contract, which will be activated as soon as the club finds a replacement sponsor
EssilorLuxottica expands Ferrari relationship
French-Italian eyewear company EssilorLuxottica has extended its sponsorship agreement with the motorsport interests of Italian automotive marque Ferrari
Emirates extends AC Milan shirt sponsorship
National carrier Emirates has extended its long-term principal sponsorship agreement with Serie A club AC Milan
Laporte steps down from World Rugby role following corruption conviction
Bernard Laporte, president of the French Rugby Federation (FFR), has stepped down as vice-chairman of World Rugby after he received a two-year suspended prison sentence for corruption
Manchester City secures Ballers Champagne local sponsorship
Premier League club Manchester City has signed up Ballers Champagne in a deal which sees the brand become the club’s ‘Official Champagne Local Partner’.
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Barcelona signs crypto sponsor, extends Heura Foods deal
FC Barcelona has unveiled a new three-year global sponsorship agreement with cryptocurrency firm WhiteBIT