Caribbean

Drinks company Constellation Brands has entered into a partnership with the Confederation of North, Central America and Caribbean Association Football (Concacaf), through which its Modelo beer brand will sponsor a host of the body’s properties.

Italian watch manufacturer Officine Panerai has agreed a deal to sponsor the America’s Cup and two of the competing teams in the sailing event.

The Trinidad and Tobago Olympic Committee has entered into a partnership with German sportswear brand Puma.

Canada-based multinational financial services company Scotiabank has entered into a multi-year partnership with Spanish LaLiga football club Barcelona.

French wine brand Mouton Cadet has agreed a deal to sponsor the 2017 edition of the America’s Cup sailing event.

The Board of Control for Cricket in India has said e-commerce firm Paytm will serve as the title sponsor of this weekend’s Twenty20 cricket matches between India and the West Indies, which will be held in the United States.

German sportswear giant Puma has strengthened its position within Caribbean athletics by agreeing a partnership with the Athletics Association of Barbados.

The Caribbean Premier League Twenty20 cricket tournament has agreed a sponsorship deal with financial services company Republic Bank, along with extending its partnership with telecommunications firm Digicel.

Trinidad-based building contractor Kallco has renewed its partnership with the Caribbean Premier League, while the Twenty20 cricket tournament has also announced that it will continue its association with Busta Soft Drinks.

Financial services and insurance company Guardian Group has extended its partnership with the Caribbean Premier League Twenty20 cricket tournament.

Indian motorcycle manufacturer Hero MotoCorp has extended its title sponsorship agreement with the Caribbean Premier League Twenty20 cricket competition.

The West Indies Cricket Board has renewed a commercial partnership with its main sponsor, telecommunications provider Digicel.

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has signed up Soccer United Marketing to market the governing body’s worldwide sponsorship rights.

Online sports betting company Unibet has signed a two-year extension to its partnership with the Caribbean Premier League Twenty20 cricket tournament.

The Jamaican Football Federation has extended its sponsorship deals with telecommunications company Digicel and the Petroleum Corporation of Jamaica (Petrojam).

Female shaving products brand Pure Silk and the Bahamas Ministry of Tourism have signed deals to remain as the co-title sponsors of the Ladies Professional Golf Association (LPGA) Tour event at the Ocean Club Golf Course on Paradise Island, Bahamas.