Canada

Ice Hockey

The NHL is following in the footsteps of the NBA by naming MGM Resorts International as its Official Sports Betting Partner
Football

Canadian financial services group BMO Financial has struck a multi-year extension to its contract as the shirt sponsor of Major League Soccer team the Montreal Impact
Football

Major League Soccer has confirmed that its teams will be allowed to sell shirt sleeve sponsorships from 2020. The 2.5-by-2
Ice Hockey

NHL ice hockey franchise the Ottawa Senators has agreed a five-year partnership with Rideau Carleton Casino, future home of Hard Rock Casino Ottawa
Ice Hockey

The National Hockey League could raise more than $216m (€187m) in annual revenue from legalised sports betting, says a new report from Nielsen.

The National Hockey League has signed its first ever vodka partnership with US spirits brand New Amsterdam Vodka
Football

The Canadian Premier League football competition has entered into a long-term partnership with Italian sportswear manufacturer Macron
Ice Hockey

Hockey Canada has signed a new four-year partnership with fast-food restaurant chain Tim Hortons.
Ice Hockey

The marketing group of the Dairy Farmers of Ontario has entered into a partnership with NHL ice hockey team the Ottawa Senators, while it has agreed a separate deal with Maple Leaf Sports & Entertainment,…
Golf

Transportation group Canadian Pacific has renewed its title sponsorship of the CP Women’s Open, an annual event on the Ladies Professional Golf Association (LPGA) schedule.

Ice Hockey

Ice hockey equipment manufacturer Bauer Hockey has extended its partnership with Hockey Canada, the country's national governing body of ice hockey.

Motorsport

Camping products retail store chain Camping World has realigned its sponsorship deal with North American stock-car racing series Nascar by assigning Gander Outdoors, its partner brand, the naming rights to the World Truck Series.

Ice Hockey

Great Clips has agreed a deal to become the official hair salon of the NHL ice hockey league.

Baseball

North America’s Major League Baseball has entered into a partnership with Utz Quality Foods.

Esports

Gaming controller manufacturer Scuf Gaming has entered into a partnership with the NBA basketball league’s new esports competition, the NBA 2K League.

Baseball

US sportswear manufacturer Under Armour’s partnership with North America’s Major League Baseball will now begin in 2020 as originally planned, instead of 2019.

Esports

PlayStation, the video game brand of Japanese consumer electronics company Sony, has been named as the presenting sponsor of the inaugural eMLS Cup, the new esports competition for North America’s Major League Soccer.

Basketball

The NBA basketball league’s new esports competition, the NBA 2K League, has agreed partnerships with US technology companies Dell and Intel.