Major League Soccer has confirmed that its teams will be allowed to sell shirt sleeve sponsorships from 2020.
The 2.5-by-2.5-inch square advertising space will be sold to corporate partners under a four-year pilot programme, replacing the MLS logo from the right sleeve.
“The sleeve patch is a premium opportunity for brands to be connected with our League and clubs in mutually beneficial ways,” said Gary Stevenson, president and managing director, MLS Business Ventures.
“As our League continues to expand, and with more fans in the US and Canada viewing our matches, attending our games, and engaging on social media, the visibility of the sleeve patches will be substantial.”
MLS has 23 teams, with a franchise in Cincinnati set to join the league in 2019 and franchises in Miami and Nashville in 2020. Commissioner Don Garber has said further expansion will follow.