California
Kia extends backing of LPGA tournament
Korean automotive company Kia has renewed its title sponsorship of the Kia Classic LPGA Tour golf tournament.
Advantel signing continues technology drive by NBA’s Kings
NBA basketball franchise the Sacramento Kings has entered into a partnership with technology solutions provider Advantel Networks.
Alcatel OneTouch connects with LA Galaxy
Mobile phone manufacturer Alcatel OneTouch has agreed a multi-year partnership with Major League Soccer team Los Angeles Galaxy.
Draft Ops takes to the ice with Anaheim Ducks
Daily fantasy sports company Draft Ops has secured a sponsorship agreement with NHL ice hockey team Anaheim Ducks.
Golden State Warriors empowered by JinkoSolar
National Basketball Association champion Golden State Warriors has signed a sponsorship deal with Chinese solar energy products company JinkoSolar.
DraftKings extends with NHL’s Kings, partners Staples Center
DraftKings has extended its sponsorship of North American ice hockey franchise Los Angeles Kings, while the fantasy sports games company has also secured a long-term partnership with the NHL team’s Staples Center home.
Uniqlo to support Special Olympics World Games
Japanese casualwear manufacturer Uniqlo has agreed a deal to become a sponsor of the 2015 Special Olympics World Games.
Golden 1 secures naming rights at Sacramento Kings’ new home
Californian-based financial services company Golden 1 Credit Union has secured a long-term arena naming-rights deal with NBA basketball team Sacramento Kings.
Water brand enters MLS market with LA Galaxy
Oxygen-enriched beverage brand O4 Water has entered into a partnership with US Major League Soccer team LA Galaxy.
Amgen rides again with Tour of California
US biopharmaceutical company Amgen has renewed its title sponsorship of the Tour of California UCI America Tour cycling race.
Major League Fantasy strikes Warriors deal
Online daily fantasy sports operator Major League Fantasy has unveiled a partnership with the Golden State Warriors NBA basketball team in North America.
Lexus drives into Tour of California
Lexus, the luxury car manufacturing division of Japanese automotive giant Toyota, has agreed a multi-year sponsorship deal for the Tour of California cycling race.
Golden State Warriors next up for DraftKings in NBA
Daily fantasy sports gaming company DraftKings has made Golden State Warriors its latest partner from the North American NBA basketball competition.
Indian Wells secures trio of new sponsors
The men’s ATP World Tour and the Women’s Tennis Association Tour have secured three new sponsors for their combined Indian Wells tournament in California, US.
Clippers join DraftKings’ NBA expansion
Los Angeles Clippers has agreed a commercial deal with DraftKings, making it the latest NBA basketball franchise to partner with the daily fantasy sports gaming company.
Clippers fill new commercial category with Westime deal
NBA basketball franchise the Los Angeles Clippers has announced a multi-year deal with luxury watch and jewellery retailer Westime, effective from the ongoing 2014-15 season.
Earthquakes drive away with founding partner for new stadium
Major League Soccer franchise the San Jose Earthquakes has signed a five-year founding partnership for its new stadium with the Bay Area BMW Centers automotive dealership chain.
FanDuel bolsters NBA portfolio with Lakers tie-up
Fantasy sports company FanDuel has expanded its presence in North American basketball league the NBA by becoming an official sponsor of the Los Angeles Lakers.