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The University of Southern California (USC) has agreed a 10-year naming rights deal with United Airlines for the playing field of the Los Angeles Memorial Coliseum
The fallout from a controversial Memorial Day video by the Fresno Grizzlies minor league baseball team continues as Sun-Maid raisins has pulled its sponsorship with the club
MLS outfit LAFC has linked up with Porsche, naming the luxury brand the club’s official premium luxury automobile partner. The two-year partnership begins this season and will run through the 2020 season.
Major League Soccer team LAFC is looking to engage with its Latino fanbase by announcing a multi-year partnership with Curacao, the largest Hispanic-centric retailer on the West Coast of the United States.