California

The University of Southern California (USC) has agreed a 10-year naming rights deal with United Airlines for the playing field of the Los Angeles Memorial Coliseum

The fallout from a controversial Memorial Day video by the Fresno Grizzlies minor league baseball team continues as Sun-Maid raisins has pulled its sponsorship with the club

MLS outfit LAFC has linked up with Porsche, naming the luxury brand the club’s official premium luxury automobile partner. The two-year partnership begins this season and will run through the 2020 season.

Major League Soccer team LAFC is looking to engage with its Latino fanbase by announcing a multi-year partnership with Curacao, the largest Hispanic-centric retailer on the West Coast of the United States.

Criticism of the sale of naming rights to the Los Angeles Memorial Coliseum has led United Airlines offering to retract its $69m (€61m) offer for the facility, according to the the Associated Press.

The San Francisco Giants have announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the team's flagship store located…

Japanese tyre manufacturer Yokohama has extended its partnership with North American Major League Baseball franchise the Los Angeles Angels.

NHL ice hockey team the Los Angeles Kings has agreed a sponsorship deal with California-based mountain resort operator Mammoth Resorts.

NFL American football franchise the Los Angeles Chargers has partnered with healthcare provider Hoag Memorial Hospital Presbyterian.

North American Major League Soccer franchise, LA Galaxy, has agreed a partnership with film studio and theme park Universal Studios Hollywood.

Japanese automotive manufacturer has renewed sponsorship agreements with NHL ice hockey franchise the Los Angeles Kings, as well as the Staples Center and StubHub Center venues, through an extended partnership with sports and entertainment company, AEG.

German lubricants manufacturer Liqui Moly has made its first move into the US sports sector by partnering with NHL ice hockey franchise the Los Angeles Kings.

Swiss cycling apparel brand Assos has entered into a partnership with the Tour of California UCI WorldTour cycling race.

Swiss watchmaker Tag Heuer has agreed a partnership with the 2017 edition of the Tour of California UCI WorldTour cycling race.

The Los Angeles Rams NFL American football franchise has entered into a partnership with financial services company Wells Fargo.

North American Major League Baseball franchise the Los Angeles Angels has entered into a partnership with local furniture retailer Jerome’s Furniture.

Dubai-based airline Emirates has entered into a partnership with Major League Baseball franchise the Los Angeles Dodgers.