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Kia extends backing of LPGA tournament

Korean automotive company Kia has renewed its title sponsorship of the Kia Classic LPGA Tour golf tournament.

The company has agreed a three-year extension to its partnership with the Ladies Professional Golf Association to remain the title sponsor of the 2016, 2017 and 2018 editions of the event. Kia has been a partner of the tournament since its inception in 2010.

The winner of this year’s event, US golfer Cristie Kerr (pictured), was awarded a Kia K900 car, the official vehicle of the LPGA.

Next year’s Kia Classic will be held at the Aviara Golf Club in Carlsbad, California from March 21-27.