Brazil
Sockatyes secures Brazilian presence with Corinthians deal
Chinese football accessories company Sockatyes has moved to widen its commercial activities in the professional football market by entering into a partnership with Campeonato Brasileiro Serie A club Corinthians.
Budweiser signs NBA partnership for Brazilian market
North American basketball league the NBA has agreed a regional partnership in the Brazilian market with US beer brand Budweiser.
Rio Open calls back main sponsor for 2016 event
The Rio Open ATP men’s and WTA women’s tennis tournament has extended its sponsorship deal with telecommunications company Claro.
Glade enjoys sweet smell of success with Barcelona
Spanish LaLiga football club Barcelona has signed its latest regional sponsorship deal in Brazil through an agreement with air freshener brand Glade.
Corinthians sign innovative partnership with Napster
Campeonato Brasileiro Serie A football club Corinthians has entered into an innovative partnership with online music streaming service Napster.
Cruzeiro brings in Supermercados BH to end wait for main sponsor
Campeonato Brasileiro Serie A champion Cruzeiro has reached an agreement to make supermarket chain Supermercados BH its main sponsor.
Voxx expands Brazilian football portfolio with Cruzeiro deal
Sports supplement brand Voxx has boosted its presence in the Brazilian football market by entering into a partnership with Campeonato Brasileiro Serie A club Cruzeiro.
Copa do Brasil secures supplement support
Brazilian supplements company Grupo Oití Produtos Naturai has struck a deal to become a sponsor of the Copa do Brasil knockout club football competition.
Continental set for Copa do Brasil run
Tyre manufacturer Continental has expanded its football presence by becoming a sponsor of the Copa do Brasil knockout club football competition.
Santos signs up Voxx for shorts spot
Sports supplements brand Voxx has agreed a sponsorship deal with Campeonato Brasileiro Serie A football team Santos.
Second-tier deals take Rio 2016 closer to $1bn
The domestic sales programme for the Rio 2016 Summer Olympic Games is once again gaining traction after signing four second-tier deals in the past three months.
CBF pens 30-year sponsorship deal with Ultrafarma
The Brazilian Football Confederation (CBF) has agreed a 30-year sponsorship deal with Ultrafarma, an e-commerce company that works in the pharmaceutical sector.
LATAM Airlines Group wings in for Rio 2016
The LATAM Airlines Group has reached an agreement for its TAM Linhas Aereas and TAM Viagens companies to serve as official sponsors of the Rio 2016 Olympic Games.
Fluminense supplements sponsor portfolio with Voxx deal
Campeonato Brasileiro Serie A football club Fluminense has secured a sponsorship deal with sports supplements brand Voxx Suplementos.
Globo adds sponsorship role to Rio 2016 commitments
Brazilian media group Globo has agreed a deal under which it will become the official media sponsor of the 2016 summer Olympic Games in Rio de Janeiro.
Corinthians signs new shorts sponsor
Brazilian pet food company Special Dog has agreed a deal to become a sponsor of Campeonato Brasileiro top-tier football club Corinthians.
99Taxis expands Campeonato Brasileiro presence
99Taxis, a mobile phone application that enables people to locate nearby taxis, has moved to further strengthen its presence in Brazil’s Campeonato Brasileiro Serie A top-tier club football league by entering into partnerships with Coritiba and Atlético Paranaense.
Oi joins World Surf League, Samsung recommits
Brazil-based telecommunications brand Oi has become title sponsor this year’s Rio Open on the World Surf League’s (WSL) Championship Tour.