Australia

Rugby League

Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.
Tennis
Sponsorship & Marketing

Tennis Australia has agreed a five-year extension to its sponsorship deal with Dunlop for the Australian Open despite criticism over the sporting goods manufacturer’s products at the ongoing edition o…
Tennis
Sponsorship & Marketing

Tennis Australia has announced that pharmacy retailer Chemist Warehouse has extended its sponsorship for another three years
Tennis
Sponsorship & Marketing

Tennis Australia has announced that Australian Open 'Major Partner' Kia has extended its sponsorship for another five years, making it one of the longest sports sponsorships in Australia
Tennis
Sponsorship & Marketing

Chubb has agreed a three-year renewal with Tennis Australia, the organiser of the Australian Open tennis Grand Slam
Cycling
Sponsorship & Marketing

AlUla, a boutique heritage and culture destination in Northwest Saudi Arabia, has stepped up its association with GreenEDGE Cycling by becoming the co-naming rights sponsor of the Australian UCI WorldTour…
Swimming
Sponsorship & Marketing

Swimming Australia, the sport’s national governing body, has agreed a new sponsorship deal with Indian IT services and consulting company Tech Mahindra.
Rugby League
Sponsorship & Marketing

Car manufacturer Kia has announced a new three-year sponsorship of the National Rugby League (NRL)
Rugby Union
Sponsorship & Marketing

New Zealand Rugby (NZR) and Australian Super Rugby Pacific team Western Force have said they are reviewing their sponsorship agreements with Altrad Group after the French construction engineering company’s f…
Sailing
Sponsorship & Marketing

The Australia SailGP team has signed up Campari Australia’s SKYY Vodka brand as a new sponsor in a multi-season deal.
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has extended its multi-asset sponsorship with fast food chain KFC until the end of the 2024-25 Australian season
Rugby League
Sponsorship & Marketing

Australian National Rugby League expansion franchise the Redcliffe Dolphins has agreed a stadium naming rights deal with streaming service Kayo Sports ahead of its debut in the competition in 2023
Rugby League
Sponsorship & Marketing

Financial services company Westpac has agreed a deal with New South Wales Rugby League (NSWRL) to become the new main sponsor of State of Origin team the Blues
Cricket
Sponsorship & Marketing

Australian craft beer company 4 Pines Brewing has signed a one-year extension with Cricket Australia as the official beer of the Australian men’s cricket team.
Surfing

An out-of-home, ambient initiative held in May 2021 saw Hyundai leverage its Surf Australia partnership at the ‘Australian Boardriders Battle National Final’ by hosting a branded in-event sub-competition cal…
Football
Sponsorship & Marketing

Football Australia has extended its official supplier deal with Australian fitness equipment company PTP. The partnership began in 2018 and under the extension will run until the end of 2024
Football
Events

Commonwealth Bank (CommBank) has signed on as the first official supporter for the 2023 Fifa Women’s World Cup in Australia and New Zealand.
Football
Sponsorship & Marketing

Football Australia has announced a three-year sponsorship agreement with Lego Australia that will see the toy company support the delivery of the association’s Legacy ’23 programme.