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Saudi Arabia’s AlUla signs UCI WorldTour team naming rights deal

Team BikeExchange crosses the finish line during the team time trial on the first day of the Vuelta a España (Photo by ANP via Getty Images)

AlUla, a boutique heritage and culture destination in Northwest Saudi Arabia, has stepped up its association with GreenEDGE Cycling by becoming the co-naming rights sponsor of the Australian UCI WorldTour outfit.

The team will now be known as Team Jayco AlUla from the 2023 season as part of an agreement that will run until the end of 2025. The deal covers the men’s and women’s teams of GreenEDGE Cycling.

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