NRL audiences and TNF naming rights the driving force behind Kia sponsorship

(Photo: Mark Metcalfe/Getty Images)
(Photo: Mark Metcalfe/Getty Images)
Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.

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