Australia
AOC takes legal action against former partner Telstra
The Australian Olympic Committee is to take legal action against telecommunications company Telstra over what it feels is a misleading advertising campaign.
CUA signs on as new main sponsor of Brisbane Heat
Australian Big Bash League cricket franchise the Brisbane Heat has named financial services provider CUA as its new principal partner.
Melbourne City sets A-League first with Nissan deal
Japanese automotive manufacturer Nissan has built on its existing deal with the City Football Group entity by entering into a new partnership with Australian A-League club Melbourne City.
BikeExchange signs on as title sponsor of UCI WorldTour team
Online cycling marketplace BikeExchange has agreed a deal to become a title sponsor of Australian UCI WorldTour cycling team Orica-GreenEdge ahead of the start of the showpiece Tour de France event this weekend.
Buildcorp constructs extension with National Rugby Championship
Construction services provider Buildcorp has renewed its title sponsorship of the Australian National Rugby Championship ahead of the 2016 edition of the club competition.
Surfing Australia teams up with Nudie
Food and drinks producer Nudie has entered into a three-year partnership with the Surfing Australia governing body.
CUB restructures major partnership with Australian Football League
Carlton & United Breweries has renegotiated its long-running partnership with the Australian Football League Aussie rules competition.
Adelaide Crows drive on with Toyota
Japanese automotive manufacturer Toyota has extended its long-running partnership with AFL Aussie rules football team the Adelaide Crows.
Central Coast Mariners sign Umbro kit deal
UK sportswear manufacturer Umbro has agreed a deal to become the new official kit supplier of Australian A-League football club Central Coast Mariners.
HSBC secures ARU extension
Banking group HSBC has extended its sponsorship agreement with the Australian Rugby Union.
ARU constructs first naming-rights partnership for women’s rugby
The Australian Rugby Union has entered into a partnership with Buildcorp, under which the construction services provider will take on naming rights to the women’s national team and the Women’s National XVs Championships.
North Melbourne zooms off with Mazda extension
Australian Football League club North Melbourne has renewed its major partnership with Japanese car manufacturer Mazda.
Orica extends with UCI WorldTour team, but will exit after 2017
Explosives and mining chemicals company Orica has signed a year-long extension to its sponsorship agreement with Orica-GreenEdge, but has confirmed that the 2017 season will mark its last as the Australian UCI WorldTour cycling team’s naming rights partner.
Manly Sea Eagles in dispute with main sponsor
Australian NRL rugby league club the Manly Warringah Sea Eagles has today (Tuesday) confirmed that it is “managing” an ongoing dispute with its major sponsor, food and beverages company Coco Joy.
ISPS Handa partners PGA Tour of Australasia, extends with Women’s Australian Open
Japanese non-profit organisation ISPS Handa has signed a naming rights partnership with golf’s PGA Tour of Australasia and extended its title sponsorship of the Women’s Australian Open tournament.
Golf Australia drives Hyundai deal
Korean automotive manufacturer Hyundai has entered into a multi-year partnership with the Golf Australia national governing body.
AFL’s Suns shine with solar partner
Solar energy company Solar Australia has entered into a partnership with AFL Aussie rules football club Gold Coast Suns.
Gold Coast 2018 logs on with Atos
French IT services company Atos has been named an official supporter of the 2018 Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.