Golf Australia drives Hyundai deal

Korean automotive manufacturer Hyundai has entered into a multi-year partnership with the Golf Australia national governing body.

The deal, financial terms of which were not disclosed, names Hyundai’s Genesis model the official automotive partner of the Australian Open and women’s Australian Open tournaments. As part of the deal, a fleet of Genesis vehicles will be deployed during the events to transport players.

Under the agreement, which Golf Australia described as a landmark deal, Genesis will also have a presence on the body’s official website and other media platforms.

“To have such a great brand investing in the game as Golf Australia’s exclusive automotive partner is a really positive message on the state of the game in this country,” Golf Australia chief executive Stephen Pitt said.

This year’s men’s Australian Open will take place at Royal Sydney Golf Club from November 17-20, with the next women’s edition set to take place in February 2017 at Royal Adelaide Golf Club.

Home favourite Matt Jones (pictured) is the defending men’s champion, while Japan’s Haru Nomara won this year’s women’s tournament.