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BikeExchange signs on as title sponsor of UCI WorldTour team

Online cycling marketplace BikeExchange has agreed a deal to become a title sponsor of Australian UCI WorldTour cycling team Orica-GreenEdge ahead of the start of the showpiece Tour de France event this weekend.

The team will take on the new name of Orica-BikeExchange from the Tour de France onwards. BikeExchange has been a partner since the team’s inception in 2011 and has signed an initial year-long naming rights deal.

BikeExchange co-founder Jason Wyatt said: “Both businesses have a lot in common, so this next evolution just made sense. We share an Australian legacy and culture, and are now very much global in our pool of talent, our reach, approach and attitude.

“BikeExchange represents thousands of bike retailer members worldwide – associating our name with this team doesn’t just raise our profile, it supports our retail members and cycling community across the globe.”

The news comes after fellow title sponsor, explosives and mining chemicals company Orica, announced earlier this month that the 2017 season would mark its sixth and final year as the team’s naming rights partner.

The Tour de France begins on Saturday and runs until July 24.