Australia

Equipment rental company Coates Hire has agreed a supplier partnership with organisers of next year’s edition of the Commonwealth Games multi-sport event, which will take place in Australia’s Gold Coast region.

Japanese tyre manufacturer Falken has extended its sponsorship deal with Rugby Australia, the country’s governing body for rugby union.

Australian Big Bash League Twenty20 cricket team the Adelaide Strikers has agreed a sponsorship deal with telecommunications company Vodafone.

AFL Aussie rules football team the West Coast Eagles has agreed a kit partnership with Australian sportswear manufacturer ISC.

The Ultimate Fighting Championship mixed martial arts series has agreed a sponsorship deal with Malaysian airline AirAsia.

Australian department store group Myer has renewed its sponsorship of the Victoria Racing Club, organiser of the Melbourne Cup horse-racing event.

Oaks Hotels & Resorts has agreed a deal to become a co-major sponsor of AFL Aussie rules football team the Brisbane Lions.

Australian Super Rugby franchise the Brumbies has extended its partnership with online trading company Plus500, the team’s main sponsor.

Opticians chain Specsavers has entered into a partnership with the Cricket Australia national governing body.

Project management consulting firm Seven Consulting has agreed a deal with Football Federation Australia to sponsor the country’s women’s national team.

Personal care brand Gillette has entered into a partnership with Cricket Australia, through which it will take on naming rights to the men’s team’s one-day international and Twenty20 series.

The Australian Olympic Committee has expressed its disappointment after the Full Court of the Federal Court today (Wednesday) dismissed its appeal against a ruling concerning alleged ambush marketing by telecommunications company Telstra surrounding the 2016 summer Olympic Games.

Australian NRL rugby league club the St George Illawarra Dragons has agreed a deal for sports apparel and footwear company XBlades to become its new kit supplier, while the team has also signed a shirt sponsorship deal with Westfund Health Insurance.

The Superbike World Championship (WorldSBK) has confirmed that Yamaha Financial Services will continue to serve as the main sponsor of the motorcycle-racing series’ season-opening Australian event.
 

Australian A-League football club Sydney FC has signed a shirt sponsorship deal with luxury hotel and entertainment complex The Star Sydney.

AFL Aussie rules football club Collingwood has signed telecommunications company Optus as the major sponsor for its women’s team.