FFA signs new partner for women’s team

Project management consulting firm Seven Consulting has agreed a deal with Football Federation Australia to sponsor the country’s women’s national team.

The three-year deal names Seven Consulting as an official partner of the team, which is known as the Matildas.

The agreement covers next year’s Asian Cup in Jordan, the 2019 Fifa Women’s World Cup in France and the 2020 summer Olympic Games in Tokyo, Japan.

“Our new partnership with Seven Consulting is further evidence of the value business is seeing in women’s football,” FFA chief executive David Gallop said.

“In large part it’s a response to the upsurge in recognition and popularity for the Westfield Matildas based on their on-field exploits but it’s also a logical outcome from the changing status of women’s sport. This change has been years in the making and the Matildas and women’s football generally have been trailblazers.”

Australia is currently sixth in the Fifa women’s world rankings.