Australia

Australian Rules Football

Essendon has signed furniture retailer Amart as its new co-Major Partner in a deal that is said to give the club the most valuable jersey in Australian rules football league the AFL
Australian Rules Football

The Australian state of South Australia will again rebrand Shanghai’s Jiangwan Stadium as the ‘Adelaide Arena’ when two Australian Rules Football clubs play at the stadium next year. T
Rugby Union

Japanese sportswear company Asics has locked down an extension with a second major rugby union body in the space of a week by striking a new six-year contract with Rugby Australia
Australian Rules Football

Australian cancer care provider Icon Group has upgraded its association with the women’s team of AFL Aussie rules club the Brisbane Lions.
Supercars

Australian telco Superloop has acquired the naming rights to the Adelaide 500, the opening race in the Virgin Australia Supercars Championship, in a three-year deal
Cricket

Cricket Australia has reported an Aus$8.3m ($5.9m) surplus in its financial report for 2017-2018, helped by ‘significant revenue growth’ from the federation’s partnership programme. T

Supermarket chain Woolworths has rekindled its ties with the Australian Olympic Committee and Australian Paralympic Committee by agreeing to partner Australia’s teams for the 2020 summer Olympic and P…
Football

Australian A-League football club Western Sydney Wanderers has signed its latest shirt sponsorship deal for the 2018-19 season
Rugby League

Australian NRL rugby league club the Canterbury-Bankstown Bulldogs have signed Ultimate Security Australia as their new back-of-jersey sponsor, after two other partners ended their agreements amid the…
Football

Home-building company Metricon has stepped up its involvement with Melbourne Victory by becoming the Australian A-League football club’s principal partner for the 2018-19 season.

Tennis Australia’s chief revenue officer Richard Heaselgrave has revealed that the new partnership with Chinese drinks brand Luzhou Laojiao is “definitely within the ballpark” of the sum paid by major…
Tennis

The Australian Open Grand Slam tennis tournament has landed the largest Chinese sponsorship deal in the event's history by signing a long-term partnership deal with leading Chinese spirits brand Luzhou…
Football

Sportswear retailer JD Sports has agreed a shirt sponsorship deal with Australian A-League football club the Western Sydney Wanderers.
Basketball

Australia’s National Basketball League has entered into a partnership with outdoor power equipment provider Ego.
Tennis

Wine maker Jacob’s Creek has opted to end its long-running sponsorship of the Australian Open tennis grand slam.
Mixed Martial Arts

UFC has signed a new multi-year deal with Australia’s largest pub and hotel chain ALH Group.

Japanese sports equipment manufacturer Yonex has agreed a multi-year extension to its partnership with tennis grand slam the Australian Open
Horse Racing

Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.