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TCL renews Melbourne Cup sponsorship

Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.

The new three-year deal has been signed ahead of this year’s Carnival, which runs from November 3-10.

TCL will benefit from brand exposure across Flemington Racecourse as part of the agreement. The company will also title sponsor the TCL TV Stakes race, which will be held on Oaks Day.

Additionally, TCL will provide the Victorian Racing Club with televisions for the event through its large permanent viewing structure at the racecourse.