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Icon Group steps up backing of AFLW team

Australian cancer care provider Icon Group has upgraded its association with the women’s team of AFL Aussie rules club the Brisbane Lions.

Icon Group will serve as a co-Major Partner of Brisbane Lions AFLW from 2019, with its logo to appear on the team’s kit.

Icon Group is an inaugural sponsor of the Lions, having supported the team from the first season of the AFLW.

Icon Group chief executive Mark Middleton said: “Supporting women in sport is a natural extension of actioning our values. We are extremely pleased to continue our long-term support of the Lions’ AFLW team as this year’s co-Major Sponsor. This partnership is an important part of recognising female talent and supporting equality across workplaces and beyond.”