NBL nets partnership with Ego

Australia’s National Basketball League has entered into a partnership with outdoor power equipment provider Ego.

The deal will see Ego support the NBL’s ongoing pre-season series with North America’s NBA basketball league.

The partnership began with Melbourne United’s game against the Philadelphia 76ers last week. The NBL-NBA series will see United, Sydney Kings, Adelaide 36ers, New Zealand Breakers and Perth Wildcats play seven games against NBA teams during the 2018 pre-season.

The NBL has also signed a deal with gambling company Sportsbet ahead of the new season, which gets underway on October 11.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.