Australia
ATP renews Emirates deal, Tennis Australia teams up with CUB brewery
The Association of Tennis Professionals (ATP) has extended its sponsorship deal with Dubai-based airline Emirates
ResMed teams up with Presidents Cup to raise sleep health awareness
Organisers of golf’s Presidents Cup have agreed a partnership with sleep health company ResMed for the 2019 edition of the tournament in Melbourne, Australia.
FFA adds Pantene to women’s team roster following equal pay agreement
Football Federation Australia (FFA) has signed up haircare brand Pantene to sponsor its women’s team.
Mizuno to supply footwear for Australian Paralympic team
Japanese sportswear company Mizuno has agreed a deal to be the official sport shoe supplier of the 2020 Australian Paralympic Team, covering the 2020 Paralympics in Tokyo
AFL’s Carlton hails ‘history-making’ Puma kit deal
AFL Aussie rules football club Carlton has today (Friday) signed a 10-year kit supply contract with German sportswear company Puma
Kia adds to Australian sponsorship portfolio with Broncos deal
South Korean automotive manufacturer Kia Motors has agreed a five-year deal to become the new major partner of Australian NRL rugby league team the Brisbane Broncos
Kooyong Classic revamped with new sponsor and star players
The Kooyong Classic tennis exhibition tournament in Melbourne, Australia has announced star players and significant new commercial partnerships ahead of its 2020 edition
Australian Open Ambush – Uber Eats & Tennis Australia
Uber Eats set out to grab the attention of the Australian Open audience with post-ad break spots that replicated the event so effectively that viewers thought they had returned to the tennis broadcast.
Melbourne Football Club secures Hertz sponsorship
Car hire company Hertz has signed a three-year sponsorship deal with Australian Football League team Melbourne Football Club in the 'Major Partner' category
NBA seals broadcast and betting partnership with Australia’s Tabcorp
Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…
Melbourne Stars extend Oppo deal
Big Bash franchise Melbourne Stars has renewed its agreement with global smart phone manufacturer Oppo
Cisco seals City Football Group tech deal
City Football Group (CFG), which owns English Premier League champion Manchester City, has signed up Cisco as the official technology partner of the group
AFL Women’s naming rights – National Australia Bank & the Australian Football League
National Australia Bank (NAB) aligned its assets across the AFL and AFL Women’s competition to meet their brand awareness and affinity objectives and build a strong rapport across AFL’s fan base.
Queensland Reds land Santos as back-of-shirt sponsor
Australian natural gas company Santos has agreed a deal to become the back-of-shirt sponsor of the Queensland Reds Super Rugby franchise
Perth Glory signs BHP as Principal Partner for new season
Australian football club Perth Glory has added resource company BHP as a Principal Partner for the 2019-20 football season
UFC extends with long-running PPV partner Joe Hand Promotions
The Ultimate Fighting Championship (UFC) mixed martial arts organisation has signed a multi-year extension to its pay-per-view distribution agreement with Joe Hand Promotions
Under Armour enters AFL with Essendon deal
US sportswear manufacturer Under Armour has teamed up with Essendon in a deal that marks its first partnership with an AFL Aussie rules club
Penrith Panthers extend with shirt sponsor Oak
Flavoured milk brand Oak has extended its backing of Australian NRL rugby league club the Penrith Panthers