Australia
Round-Up: Chinese GP doubts and deal extension, PP Sports battles pirates, vaccine critical for Tokyo Olympics, and more
The Chinese Formula One Grand Prix is to be cancelled this year, but is also set for a five-year extension to its hosting deal, from 2021 to 2025, according to reports by specialist motorsport journalists…
Sheffield United shirt sponsor USG enters administration
English Premier League team Sheffield United's Australia-based shirt sponsor Union Standard International Group (USG) has gone into administration during an investigation into its business by the Australian…
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
MLB signs Australia-based sponsorship and streaming deal with Tabcorp betting brand
Major League Baseball has signed up Australian gambling firm Tabcorp as a regional sponsor.
As part of the multi-year deal, the brand will be afforded exclusivity in the gambling category in Australia
Round-Up: IOC to discuss “frugal” Olympics, Pressure mounts on Thai broadcaster, Pakistan cricket’s sponsorship deal, and more
The International Olympic Committee will meet today to discuss ways of pushing ahead with plans for a "frugal" Tokyo Games next year
Round-Up: Longest ever Big Bash, HKFA slammed, India’s Olympic dream, and more
Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters
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Google extends AFL men’s and women’s league sponsorship
Google Australia, an arm of the international search engine and internet technology giant, has extended its sponsorship with the Australian Football League (AFL) for three more seasons
When It All Began – Sanitarium & Cricket Australia
For the 2019-20 Big Bash League and WBBL, Sanitarium cereal brand Weet-Bix set out to celebrate the moments when its ‘Weet-Bix Kids’ player ambassadors first fell in love with cricket.
Round-Up: T20 World Cup announcement, Vietnam eyeing November Grand Prix, Victoria’s sports exodus, and more
After months of speculation, the Men’s T20 Cricket World Cup is reportedly set to be postponed this week. Australian media reports say an official announcement will be made on Friday.
Round-Up: Infantino investigation, Intel takes Jio stake, Cricket Australia player pay agreement, and more
Formula One motor-racing returned at the weekend after its Covid-19 suspension with a grand prix behind closed doors at Austria's Red Bull Ring
Round-Up: Russia fails to pay athletics fine, overseas IPL ‘likely’, Sha Tin Racecourse opens to punters, and more
World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
Seltos Drive Day (Feel the Open) – Kia & Tennis Australia
Part of Australian Open major partner Kia’s multi-faceted ‘Feel the Open’ activation in 2020 was an influencer-led, premium Drive Day experience promoting the new Seltos model to young adults.
Round-Up: Fifa’s $1.5bn relief fund, Chinese Olympic stream breaks 85m, DAZN Japan cable deal, and more
Fifa is investing $1.5bn (€1.3
Round-Up: Positive message from Tokyo, D-Day for Women’s World Cup, Aussie rugby pay cut, and more
In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News
Sixers & Dogs – Nature’s Gift & the Sydney Sixers
During the 2018-19 Big Bash, dog food brand Nature’s Gift leveraged its rights as an official partner of the Sydney Sixers via a three-stage activation linking dogs and cricket.
Move as One – Asics & Rugby Australia
Asics launched the Wallabies jersey for the 2019 Rugby World Cup in late May last year and followed up with a year-long campaign led by cinematic content.
Round-Up: Wuhan targets “hugely symbolic” Open, IOA reviews Li Ning deal, LaLiga international viewing jumps, and more
Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
The Life Artois – Stella Artois & Tennis Australia
Stella Artois activated its rights as official beer of the 2020 Australian Open with creative in which a team of artists produced works linked to each day’s action.