Australia
CrossBet named PGA of Australia wagering sponsor
Australian-owned betting operator CrossBet has signed a multi-year wagering sponsorship with the PGA of Australia
A-Leagues wagering sponsorship with Neds overrides clubs’ anti-gambling stance
Australian Professional Leagues (APL), the organising body for the men’s and women's A-Leagues in Australia, has named betting operator Neds as its wagering sponsor in a two-year deal.
Netball Australia secures kit supply deal with New Balance
Netball Australia has signed up global sportswear and apparel brand New Balance as a sponsor
Liberty takes naming rights to Australia’s A-League Women
Financial services company Liberty has agreed a multi-year deal to become the first naming rights sponsor of A-League Women, the top tier of women’s club football in Australia.
Accor signs seven-year Stadium Australia naming deal, AAMI Park rights extended
Hotel operator Accor has won the naming rights to Stadium Australia, formerly known as ANZ Stadium, which will now be called Accor Stadium under a seven-year deal
Latitude Financial brands back of jersey at AFL club Richmond
Loans company Latitude Financial has upgraded its relationship with Australian Football League club Richmond to the position of joint major partner until at least the end of the 2025 season
Marriott Bonvoy named Australian Open’s hotel partner, adds Barty as ambassador
Hotel chain Marriott Bonvoy has been named as the official hotel partner for tennis’ 2022 Australian Open, as well as the lead-in tournaments for the Grand Slam event.
KPMG Australia to sponsor SailGP in Sydney
SailGP has announced professional services firm KPMG Australia as the new presenting partner of its race in the region
NRL’s Dolphins sign Adventure Kings as main sponsor, Rabbitohs enter NFT space
The Australian National Rugby League’s newest club, the Redcliffe Dolphins, has signed outdoor products retailer Adventure Kings as its principal sponsor ahead of its entry to the competition in 2023.
Santos adds Wallabies kit branding to Australian women’s rugby rights
Australian gas supplier Santos has upgraded its association with Rugby Australia to become a major partner of the Wallabies men’s national rugby union team.
Gatorade signs three-year extension with Cricket Australia
PepsiCo-owned sports drink brand Gatorade has extended its support for Cricket Australia for a further three years
Suncorp extends stadium naming rights deal ahead of NRL Grand Final
Australian insurance and financial services company Suncorp has extended its naming rights deal for the Brisbane-based Suncorp Stadium for up to 10 years
MKTG to handle local sponsorship sales for 2022 Women’s Basketball World Cup
The Asia-Pacific division of marketing agency MKTG Sports and Entertainment has been appointed as the sponsorship sales agent for the local organisers of the 2022 Fiba Women’s Basketball World Cup in S…
CommBank replaces Bankwest as Western Sydney Stadium naming rights sponsor
Australian bank CommBank has agreed to take over the naming rights to the Western Sydney Stadium from sister brand Bankwest, which is also part of the Commonwealth Bank of Australia group
Commonwealth Bank recommits to women’s game with Cricket Australia extension
Commonwealth Bank has renewed its long-running sponsorship of Cricket Australia for a further three years, from 2021-22 to 2023-24
AFL signs new long-term deal with McDonald’s
The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.
Weber replaces Rebel as WBBL title sponsor
Australian barbecue products brand Weber Barbecues has been named as the new title sponsor of the Women’s Big Bash League, the Australian Twenty20 cricket league.
Suncorp signs long-term extension with Netball Australia
Financial services group Suncorp has extended as principal partner of Netball Australia for five more years, from 2022 to 2026