Liberty takes naming rights to Australia’s A-League Women

Leah Davidson & Emma Checker of Melbourne City, James Boyle, CEO of Liberty and Catherine Zimmerman and Kayla Morrison of Victory (by Robert Cianflone/Getty Images for FFA)

Financial services company Liberty has agreed a multi-year deal to become the first naming rights sponsor of A-League Women, the top tier of women’s club football in Australia.

The non-bank lender’s deal commences with the 2021-22 season, which launches on Friday, and includes naming rights to the A-League Women’s competition, Final Series, and official lending partner status of the A-Leagues. Liberty will also be an official partner of the men’s A-League, A-League Youth and A-League eSports.

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