Asia
Healthier, Longer, Better Lives – AIA & Tottenham Hotspur
AIA leveraged its partnership with Tottenham Hotspur to create video content pushing its umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across Asia-Pacific.
MG Motor signs on as latest SEA Games sponsor
Automotive brand MG Motor has agreed a deal to sponsor the upcoming Southeast Asian Games multi-sport event in the Philippines
Chengdu Airline backs ITTF Men’s World Cup
Chengdu Airline has been unveiled as the title sponsor of the International Table Tennis Federation’s (ITTF) Men’s World Cup, which takes place in the Chinese city from November 29 to December 1.
Tokyo 2020 ramps up cooling measures
Organisers of the Tokyo 2020 Olympics and Paralympics have announced a slew of measures to counteract the effect of hot weather on the Games, including initiatives with 24 sponsors
Indian Pro Volleyball adds host of new deals, extends with title sponsor
The Volleyball Federation of India has agreed several sponsorship contracts for its Pro Volleyball League
Tokyo 2020 adds Boston Consulting Group to professional services category
The Tokyo 2020 organising committee has signed the Boston Consulting Group K.K. (BCG Japan) as an Official Supporter, the third domestic tier of the Tokyo 2020 domestic sponsorship programme.
Dongfeng Fengshen furthers table tennis backing with ITTF deal
Chinese automotive manufacturer Dongfeng Fengshen has agreed a deal with the International Table Tennis Federation to become a major partner of three major events, two of which are being staged in China
Petronas agrees fuel supplier deal for Moto2 and Moto3
Malaysian oil and gas company Petronas has agreed a deal to be the official fuel supplier for the Moto2 and Moto3 motorcycle racing series for the three years from 2020 until 2022
Bengaluru-APL Apollo deal the latest in slew of Indian football sponsorships
Indian Super League football club Bengaluru FC has agreed a one-year sponsorship deal with steel pipe manufacturer APL Apollo, in the latest of a slew of deals agreed ahead of the 2019-20 season
CBA agrees sponsorship deal with Inner Mongolia Yili Industrial Group
The Chinese Basketball Association has agreed a sponsorship deal with Chinese dairy products company Inner Mongolia Yili Industrial Group, which will become a partner of the Chinese domestic league
Uefa and Shankai Sports launch Euro 2020 hospitality sales in China
Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches
CBA agrees sponsorship deal with Chimelong Group
The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league
PapPay takes over naming rights at home to Fukuoka SoftBank Hawks
Nippon Professional Baseball club, the Fukuoka SoftBank Hawks, will change the name of its baseball stadium to the PayPay Dome next season to promote Softbank’s cashless services subsidiary.
Tencent becomes partner of 2021 Summer Universiade
Chinese tech giant Tencent has agreed a deal to be Official Internet Partner of the 31st Summer Universiade, which takes place in Chengdu, China in August 2021
Anta builds Olympic presence with IOC deal
The International Olympic Committee has agreed its latest commercial agreement with a Chinese entity through a deal with sportswear company Anta
Beijing Beiao Group signs Beijing 2022 Winter Games deal
Beijing Beiao Group has been named as the Official Sports Presentations and Victory Ceremonies sponsor of the Beijing 2022 Winter Olympic Games
EY Japan takes Official Supporter slot at Tokyo 2020
The Japanese arm of professional services company EY has signed as a Tokyo 2020 Official Supporter, the third domestic sponsorship tier of the Tokyo 2020 Olympic Games
Go the Distance – Apollo Tyres, Manchester United & more
Indian tyre-maker Apollo Tyres built a unified marketing campaign that aligned its sponsorship of Manchester United with its Indian properties.