Asia
Round-Up: Sri Lanka scraps stadium, OnePlus-Fnatic cricket initiative, Sunwolves in Australia ‘unlikely’, and more
Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Round-Up: EPL positive tests, Swiss A-G impeachment proceedings, Pakistan’s ‘bio-secure’ England tour, ANOC funding, and more
There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports
Round-Up: Football salary cap proposed, India-Sri Lanka tour decision delay, UFC on Bilibili, and more
The president of the German football federation and the chairman of Bayern Munich are proposing a salary cap for professional football in Europe
Pinaco extends sponsorship of AFF Suzuki Cup
Vietnamese battery manufacturer Pinaco has extended its partnership with the Asean Football Federation Suzuki Cup to cover this year's tournament
Round-Up: Singapore GP questions, AFL training starts, Taiwan admits more fans, and more
The promoter of the Singapore Formula One Grand Prix has said it would be "unfeasible" for it to stage a race with no fans. The race is scheduled for September 20
LaLiga aligns with Mediapro and Super Sports Media in Chinese commercial JV
LaLiga, the organising body of the top two divisions of Spanish club football, has formed a joint venture with Spanish rights and production agency Mediapro and Super Sports Media, a subsidiary of Chinese…
IMG expands esports licensing footprint in exclusive Ubisoft deal
IMG has been selected as the first exclusive licensing agency for Ubisoft-developed video game franchises Assassin’s Creed and Tom Clancy’s Rainbow Six Siege in Europe and Asia.
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
One Championship signs up tech sponsors, explores ‘closed-door’ events
Mixed martial arts and esports promotion, One Championship, has completed four sponsorship deals with technology companies for the rest of 2020
Story of Will – Under Armour & the Ice Hockey Association of India
October 2019 saw Under Armour release a brand-building film showcasing the struggles and triumphs of the Indian Women’s National Ice Hockey Team.
Drive for More – Yokohama & Chelsea FC
Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
Infront-Fiba relationship deepens as Mathie moves on
Ian Mathie, the Infront agency's Pan-Asia managing director, is leaving the company and will be replaced by David Nivelle, currently director at Fiba Marketing
Decision looms for Tokyo 2020 organisers on domestic sponsors’ extra payments
The Tokyo Organising Committee for the Olympic Games (TOCOG) has not ruled out asking its domestic sponsors to make extra payments for the year leading up to the rescheduled Summer Games in 2021
Epic Moments – DHL & World Rugby
DHL, official logistics supplier to the 2019 Rugby World Cup, rolled out an epic campaign of activations through 2018 and 2019.
ONE agrees partnership with Douyin
Mixed martial arts promotion ONE Championship has become the latest sports property to agree a deal with Chinese video-sharing social network Douyin
A Liverpool Story – Standard Chartered & Liverpool FC
March 2020 saw Standard Chartered celebrate a decade of Liverpool FC sponsorship with a blockbuster film called ‘A Liverpool Story’, which emphasised the values of determination and long-term commitment.
Douyin and LaLiga agree China partnership
LaLiga and Douyin have inked an agreement whereby the Chinese platform will become an Official Social Media Partner of the Spanish football league until March 2021
Chabal – Marriott & the Hong Kong Rugby Union
At the 2019 Hong Kong Sevens, French rugby legend Sébastien Chabal fronted activations for Marriott aimed at promoting the Bonvoy rewards programme in Asia-Pacific.