Asia

Golf
Marketing

The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.
Cricket

At the IPL 2020, JSW Steel leveraged its principal sponsorship of the Delhi Capitals to target a new, broader demographic through a social-first campaign fronted by star player Rishabh Pant.
Football
Sponsorship & Marketing

Barcelona and Japanese cosmetics brand Shiseido Men have signed a new two-year sponsorship agreement covering four markets: Japan, Greater China, Italy and Spain
Mixed Martial Arts
Finance & Law

Singapore-based mixed martial arts promotion One Championship is reported to have made a loss of S$131.4m ($98
Golf
Events

Saudi Arabia has further enhanced its backing of women’s golf by agreeing a deal with the Ladies European Tour (LET) to establish a new series of four tournaments, title sponsored by state-owned energy c…
Multi-sport
Sponsorship & Marketing

Uncertainty over the staging of the already delayed Tokyo 2020 Olympic Games and diminishing public support for the event in in Japan has dampened the marketing activity of domestic sponsors, according…
Cricket
Media

Indian pay-television broadcaster Sony Pictures Networks has agreed a three-year media rights deal with the Pakistan Cricket Board, covering the board's home international matches and the annual Pakistan…
Basketball
Licensing & Merchandising

Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association
Multi-sport
Events

The new Extreme E off-road all-electric series has pushed back its opening race in Saudi Arabia from March to April due to the Covid-19 pandemic - CNA/Reuters
Multi-sport
Events

The easing of the diplomatic rift between Qatar and Saudi Arabia was welcomed by Fifa president Gianni Infantino and may reopen talks about an expanded and more lucrative 48-team World Cup in the Middle…
Basketball
Governance

The Chinese Basketball Association has announced that it has finalised its reclamation of the sale of commercial rights to its national basketball teams, thus ending its long-running partnership with the…
Cricket
Sponsorship & Marketing

Sri Lanka Cricket has added paint manufacturer JAT Holdings to its sponsorship portfolio as well as confirming an extension with long-term sponsor Dialog Axiata
Olympic Games
Sponsorship & Marketing

The organising committee of the Tokyo 2020 Olympic and Paralympic Games has reached a “basic agreement” with all 68 domestic sponsors to extend their contracts and support the delayed Games.
Football
Sponsorship & Marketing

Asian online betting operator CMD368 has signed up former France and Arsenal star Robert Pires as a brand ambassador
Football
Sponsorship & Marketing

The Asean Football Federation has added Japanese electrical equipment company Fuji Electric to its sponsorship portfolio for the Suzuki Cup, in a deal brokered by the Sportfive agency
Winter Olympics
Sponsorship & Marketing

Energy company China Three Gorges Corporation (CTG) has signed as the 'Official Power Generation Partner' of the Winter Olympic and Paralympic Games in Beijing 2022
Multi-sport
Attendance

The start date of the Australian Open on February 8 has been confirmed by the ATP, along with the schedule for the start of the 2021 season
Football
Sponsorship & Marketing

The Asian Football Confederation is understood to have secured a significant increase in rights value in a sponsorship renewal with German tyre manufacturer Continental Tires