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Sony agrees three-year deal for Pakistan cricket rights

Image credit: Pakistan Super League T20 - Pakistan Cricket Board

Indian pay-television broadcaster Sony Pictures Networks has agreed a three-year media rights deal with the Pakistan Cricket Board, covering the board's home international matches and the annual Pakistan Super League in the 2021-23 period.

The agreement is one a series of media-rights and sponsorship deals announced in recent weeks by the PCB. In the last few days, the board also announced sponsorship deals with Brighto Paints, covering the upcoming series against South Africa, and Pepsi, covering the Pakistan women's cricket team.

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