Asia

Golf
Events

The Asian Tour and Ladies European Tour have jointly announced the creation of two mixed-gender tournaments as part of a new co-sanctioned series that will launch next month
Badminton
Sponsorship & Marketing

The Badminton World Federation has announced a three-year sponsorship agreement with Southeast Asian gambling brand M88 Mansion until the end of the 2024 season
Cricket
Sponsorship & Marketing

Indian Premier League franchise Rajasthan Royals has announced a principal sponsorship agreement with dried snacks brand Happilo ahead of the latest edition of the T20 cricket tournament
Basketball
Sponsorship & Marketing

Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China. The brand becomes an official partner of the basketball league in China.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India has announced a “multi-year” sponsorship agreement with payment services system RuPay ahead of the start of the 15th edition of the Indian Premier League later thi…
Cricket
Sponsorship & Marketing

Social media service TikTok has acquired the naming rights to the upcoming Test match series between Pakistan and Australia
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.
Football
Sponsorship & Marketing

Indonesian football club Persatuan Sepakbola Indonesia Bandung (Persib) has announced a sponsorship agreement with play-to-earn gaming organisation Liberty Gaming Guild
Multi-sport
Sponsorship & Marketing

Agricultural enterprise Xianfeng Fruit Company has been unveiled as the latest sponsor of the 2022 Asian Games, which takes place in the Chinese city of Hangzhou later this year
Cricket
Sponsorship & Marketing

Indian Premier League franchise Delhi Capitals has announced an "extended" sponsorship agreement with forex broker OctaFX, which becomes one of three principal sponsors
Kho Kho
Host Broadcast & Production

Ultimate Kho Kho, which is aiming to become the first professional kho kho league in India, has signed a three-year agreement with Mumbai-based sports marketing agency Rise Worldwide
Football
Events

Tottenham Hotspur is to travel to South Korea for a pre-season tour in July. It will be the English Premier League club’s first international tour since 2019 and its third visit to South Korea.
Football
Fan Engagement

FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…
Olympic Games
Media

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…
Cricket
Sponsorship & Marketing

Indian Premier League franchise Gujarat Titans has announced a two-year principal sponsorship agreement with Indian electric vehicle manufacturer Ather Energy
Esports
Sponsorship & Marketing

ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a new partnership with HSBC
Football
Sponsorship & Marketing

Chinese car brand Roewe is reported to have agreed a deal with the Chinese Football Association to sponsor the China women’s national football team. Chinese sports industry website EcoSports.c
Football
Data

Sports data and technology company Stats Perform has finalised an eight-year deal with the Football Association of Thailand (FAT) to provide data and integrity services