Asia
Star Sports partners McLaren for Indian GP
ESPN Software India has agreed a deal for its Star Sports website to sponsor the McLaren Mercedes Formula One team for this weekend’s Indian Grand Prix.
ZEN-NOH serves up ITTF sponsorship
Japanese agricultural co-operatives group ZEN-NOH has been unveiled as the title sponsor for the International Table Tennis Federation’s 2014 World Team Championships in Tokyo.
Canon backs Myanmar’s SEA Games
Electronics company Canon has joined the sponsorship roster for the 2013 Southeast Asian (SEA) Games.
Star and ESPN score BCCI title rights
The Board of Control for Cricket in India has awarded the title sponsorship rights for all international series and domestic tournaments to be played in India during the 2013-14 season to media groups Star India and ESPN Software India.
Red Bull retains CU relationship for Korean Grand Prix
Formula One motor racing team Red Bull Racing has confirmed convenience store company CU as its official team partner at the Korean Grand Prix for a third consecutive year.
Samsung: Interview with Jason Kim, Seoul-based global communications spokesperson for Samsung
ITTF nets World Tour renewal with GAC Group
The International Table Tennis Federation’s recent renewal with Chinese state-owned car company GAC Group, for title sponsorship of its World Tour events, is understood to be worth about $3m (€2.2m) per year.
Airtel kicks off I-League partnership
Telecommunications operator Airtel has reached an agreement to become the title sponsor of the I-League, India’s top football competition.
BCCI on lookout for new sponsor as Airtel ends partnership
The marketing committee of the Board of Control for Cricket in India has called a meeting for today after telecommunications operator Airtel opted against renewing its title sponsorship agreement for domestic series.
Manda becomes United’s first nutritional partner
English Premier League champion Manchester United has agreed a five-year partnership with Japanese health foods company Manda Fermentation.
Panasonic eyes Olympic extension
Panasonic chief executive Kazuhiro Tsuga has said the Japanese home electronics company is keen to extend its long-term sponsorship of the Olympic Games up until the 2020 edition of the event in Tokyo.
Avantha Group ends sponsorship of Indian golf tournament
India has lost its leading golf tournament after the Avantha Group withdrew its title sponsorship of the country’s sole European Tour event citing the effects of the Indian economic climate.
NBA and Sun Life tip off Asian co-operation
The NBA basketball league has entered into a multi-year agreement with Sun Life Financial to make the international insurance company a promotional partner and push its services in south-east Asia.
Asian Tour feeds commercial hunger with Subway partnership
US-headquartered multinational sandwich chain Subway has entered into a commercial agreement to become the official quick service restaurant of golf’s Asian Tour.
Malaysian conglomerate aims for global boost with EurAsia Cup
Malaysian conglomerate DRB-HICOM Berhad has been announced as the presenting partner of the new team matchplay golf tournament launched by the European Tour and Asian Tour.
United scores another tyre deal
Taiwanese tyre manufacturer Federal Corporation has been confirmed as the latest company to sign a sponsorship deal with Manchester United, after it agreed a three-year partnership with the English Premier League football club.
Apollo seals tyre deal with United
Apollo Tyres has struck a partnership deal with English Premier League club Manchester United.
Hockey India signs apparel deal with Shiv Naresh
The Hockey India governing body has appointed Shiv Naresh as its apparel partner for its national teams, along with the Hockey India League club competition.