Asia

Panasonic Asia Pacific has become the first company to sign up as an official sponsor of the 2013 Southeast Asian (SEA) Games, which takes place in Myanmar in December.

English Premier League football club Chelsea has announced a new three-year partnership in Thailand with Nitto Tire.

ANTA Sports has further strengthened its support of Chinese sport by agreeing to become a strategic partner of the General Administration of Sport of China’s Boxing and Taekwondo Sports Management Centre until 2016.

Dialog Axiata has sealed a three-year deal with Sri Lanka Cricket, representing the country’s biggest sponsorship deal, according to the Daily Financial Times newspaper.

French brands Peugeot, Lacoste and Longines are all longstanding official partners of the prestigious international Grand Slam tennis tournament, Roland-Garros (the French Open).

Chinese football’s Super League is aiming to earn $25m (€19.25m) per year from a new title sponsorship deal beginning in 2014, a 150-per-cent increase on the current deal with real estate company Dalian Wanda.

Chery Automobile has agreed a deal with the Badminton World Federation to become an official partner of the world governing body for a number of major tournaments.

ESPN Star Sports signs multi-year agreement with Bharti Airtel, Airtel Digital TVto distribute its six primary channel in India. 

Sony Six has acquired the exclusive broadcast rights to Uefa Euro 2016 across the Indian subcontinent.

TVB has acquired the free-to-air and pay-television rights to broadcast the 2014 Fifa World Cup in Hong Kong.

Business conglomerate Sahara has announced that it will not renew its main sponsorship of the India national cricket team at the end of this year after launching a stinging attack on the Board of Control for Cricket in India.

The Asian Paralympic Committee has struck a deal with the Asia-Pacific Broadcasting Union to help enhance the television coverage of Asian Paralympic events.

It has been revealed today that International Amateur Boxing Federation head CK Wu will officially announce his candidacy for International Olympic Committee (IOC) president.

The Indian government is planning to pass legislation that will enforce a heavy penalty for match-fixing, following the Indian Premier League (IPL)’s recent spot-fixing cricket scandal.

The Asian Football Confederation (AFC) has appointed former international footballers Mehdi Mahdavikia and Bai Lili as its first grassroots ambassadors in Asia.

Automotive company Mahindra Two Wheelers has agreed a sponsorship deal with the Rajasthan Royals IPL cricket team for the remainder of the 2013 campaign.