Americas
Fiesta Bowl aligns with Caesars Entertainment
Deal marks first pact between college bowl game and sports betting operator
Cricket West Indies becomes first full ICC member to sign with Horizm
Cricket West Indies has turned to Horizm, the digital inventory management company, to value and create revenues from the cricket governing body’s website and social media channels.
FTX expands sports presence with California Golden Bears naming rights deal
Cryptocurrency exchange FTX is again enhancing its presence in the United States sports industry by securing the naming rights to California Memorial Stadium, marking the company's entry into the college…
Topps reviews its options after losing MLB rights
Iconic trading card company said it was blindsided by actions of MLB, MLBPA
NFL signs PointsBet as second-tier approved sportsbook operator
The National Football League has added gambling platform PointsBet as an approved sportsbook operator ahead of its 2021 season
The Jessica Long Story – Toyota & the IPC/IOC/Team USA
In February 2021, Toyota USA leveraged its Tokyo 2020 Olympic and Paralympic rights through a Super Bowl LV campaign starring 13-time Paralympic medallist Jessica Long.
MLB, MLBPA shifting exclusive trading card rights to Fanatics
Creation of new joint venture to end long-running MLB tie with Topps
Florida Panthers seal five-year BMW partnership
The National Hockey League's Florida Panthers and BB&T Center have secured a wide-ranging five-year partnership with automotive manufacturer BMW
NHL to allow sports betting adverts on helmets, jerseys from 2022-23 season
The National Hockey League will allow teams to sell advertising space on both their helmets and jerseys to sports betting companies from the 2022-23 season, it has emerged.
Fanatics, BSE Global secure multiyear retail partnership
Global sports merchandising company Fanatics has secured an exclusive, multiyear omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of both the …
Socios.com expands US presence with Bulls partnership
Fan engagement platform Socios.com has extended its aggressive global sports sponsorship activity by striking an agreement with the National Basketball Association’s Chicago Bulls.
DraftKings bring in Ravens as latest NFL team partner
The National Football League's Baltimore Ravens have secured a partnership with DraftKings, which has been designated the official daily fantasy sports partner and an official sports betting and free-to-play…
Topps extends run of robust earnings reports
Trading card company raises full-year sales forecast for second time in 2021
Angel City FC brings in Cedars-Sinai as official health partner
National Women's Soccer League expansion team Angel City FC has brought in Los Angeles-based Cedars-Sinai Medical Center as its official health partner
76ers bring in Ticketmaster as official ticketing partner
The National Basketball Association's Philadelphia 76ers have struck a long-term partnership with Ticketmaster, which has been designated the team's official ticketing partner
WME Sports hires Texas Rangers’ Januszewski to run property unit
WME Sports, part of the Endeavor Group, has hired Texas Rangers executive Joe Januszewski as senior vice-president and division head of its full-service property solutions division, which delivers stadium…
PWCC pulled from eBay following shill bidding accusation
Prominent seller of sports trading cards calls charge "defamatory"
NHL approves jersey sponsorships for 2022-23 season
The National Hockey League will add jersey sponsorship patches from the 2022-23 season following a vote to approve the initiative by the league's board of governors, according to multiple reports