Americas
Betway adds 76ers and Timberwolves to NBA portfolio
Online betting operator Betway has added the National Basketball Association's Philadelphia 76ers and Minnesota Timberwolves to its sponsorship portfolio of US sports teams
Cricket West Indies signs Apex Global as Sandals exits
Cricket West Indies has signed up global financial services provider Apex Global as a sponsor as holiday operator Sandals ends its association
Walmart backs Cyclo-cross World Championships in home state
US retail giant Walmart has agreed a deal to become the title sponsor of the 2022 Cyclo-cross World Championships, which will take place in Fayetteville, Arkansas, USA
Data Snapshot: Golf 2021
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
NFL’s US broadcasters see 14-per-cent boost in ad revenue
Increase in spending mirrors robust audience growth so far in 2021 season
NBA renews Tissot deal, unveils F1 content partnership
The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015
NHL, Navy Federal seal multiyear extension of US partnership
The National Hockey League and Navy Federal Credit Union have announced a multiyear extension of their United States partnership in which the Virginia-based global credit union will maintain its status …
MSG Sports, JPMorgan Chase renew marketing partnership in multiyear deal
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear partnership renewal with American multinational investment bank and financial services company JPMorgan Chase.
Andretti Formula E brings in Avalanche as new title sponsor
Andretti Formula E has struck a multiyear agreement with blockchain contracts platform Avalanche to become the team's new title sponsor ahead of Andretti’s eighth season of the ABB FIA Formula E World C…
Islanders, UBS Arena secure Hyundai partnership
Hyundai Motor America has secured a deal to become a founding partner of UBS Arena and the official non-luxury import vehicle of both the National Hockey League's New York Islanders and the team's new…
Kia extends and expands NBA sponsorship, TAB inks Australia-only deal
Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term
NBA signs first league-level cryptocurrency deal with Coinbase
Pact with exchange platform adds to team-level activity in fertile space
NBA expands its ties to Google in multi-year agreement
US-based technology giant grows existing relationship with the league
Socios-Lakers and Betway-Mavericks deals add to respective NBA portfolios
The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.
Wizards expand Israeli presence with Energix partnership
The National Basketball Association's Washington Wizards are expanding their presence in Israel by striking a deal with Israeli-based renewable energy company Energix
Minnesota Wild changes helmet sponsor with Toyota deal
The NHL’s Minnesota Wild has named the regional car dealership Twin Cities Toyota as the team's new helmet entitlement partner.
Real Madrid adapts Codere deal to new gambling advertising regulations
Real Madrid has signed an extension to its sponsorship contract with Spanish gambling platform Codere
NFL ‘taking Super Bowl halftime sponsorship rights to market’
The National Football League is reportedly planning to take future sponsorship rights to the Super Bowl halftime show to the open market, with Pepsi's entitlement deal poised to end in 2022