HomeNewsNewsNFLUSA

NFL ‘taking Super Bowl halftime sponsorship rights to market’

(Credit: Getty Images)

The National Football League is reportedly planning to take future sponsorship rights to the Super Bowl halftime show to the open market, with Pepsi's entitlement deal poised to end in 2022.

According to CNBC, the soft drinks brand could still renew its deal but the NFL may decide sell the halftime show asset separately.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here