Kia extends and expands NBA sponsorship, TAB inks Australia-only deal

Nikola Jokic of the Nuggets is the reigning Kia MVP winner. (Photo by Dustin Bradford/Getty Images)

Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term.

Entering the 15th season of its relationship with the league in 2021-22, Kia will continue as the 'Official Automotive Partner' of the NBA, while adding the Women’s National Basketball Association and NBA G League to the designation.

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