Americas

Ice Hockey
Sponsorship & Marketing

The National Hockey League has unveiled its sponsorship activations for the four-day fan festival accompanying the upcoming 2022 Honda NHL All-Star Weekend in Las Vegas, Nevada.
Football
Sponsorship & Marketing

Argentinian Primera División football club River Plate has agreed a shirt sponsor deal with Amazon Prime Video, the video streaming arm of ecommerce giant Amazon.
Football
Licensing & Merchandising

The United Soccer League has extended its partnership with Danish sports equipment manufacturer Select Sports, which will remain the official game ball supplier for the USL Championship, League One, League …
Football
Sponsorship & Marketing

Dental clinics chain OdontoCompany has agreed a one-year extension to its sponsorship of the Copa do Brasil, the leading cup competition in Brazilian club football
Golf

In response to the 2020 US Open being played without any fans due to Covid-19, USGA partner Deloitte built an AR app enabling golf fans to experience all 18 holes in near real-time 3D.
Football
Sponsorship & Marketing

Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.
Golf
Sponsorship & Marketing

American Express, the United States-based multinational payment card services company, has extended its title sponsorship of PGA Tour tournament The American Express in La Quinta, California, through …
Action Sports
Sponsorship & Marketing

Thrill One Sports and Entertainment, the organizers behind action sports’ Nitro World Games, has unveiled an eight-figure multiyear partnership with Keurig Dr Pepper energy drink brand A Shoc.
Basketball
Sponsorship & Marketing

The National Basketball Association's Chicago Bulls have secured a wide-ranging agreement with Swedish fintech company Klarna, which will sponsor the team's practice jersey among other assets.
Esports
Sponsorship & Marketing

Riot Games has renewed its sponsorship agreements with Red Bull, Warner Music and furniture company Secretlab for the 2022 League of Legends European Championship (LEC) season
Football
Sponsorship & Marketing

Cryptocurrency exchange Binance has further enhanced its presence in the football sponsorship market by agreeing a deal with the Paulista Football Federation (FPF) to sponsor this year’s edition of the C…
Golf
Sponsorship & Marketing

Velocity Global, the cloud-based workforce management technology company, has expanded its reach within women's golf by striking a multiyear partnership with the Ladies Professional Golf Association and …
Football
Sponsorship & Marketing

Insurance firm MAG Seguros has renewed its official sponsorship of the Copa do Brasil, Brazilian club football’s showcase cup competition, for the third year in a row.
Football
Sponsorship & Marketing

Swedish online gaming company Betsson has expanded its presence in South American football by agreeing a shirt sponsorship deal with Chilean Primera División club Colo-Colo.
Football
Sponsorship & Marketing

The Mexican Football Federation has added to its sponsorship portfolio with the signing of cryptocurrency exchange Bitso
Winter Sports
Sponsorship & Marketing

US Ski & Snowboard and Delta Air Lines have renewed their long-standing partnership through 2023 to include the upcoming 2022 Beijing Winter Olympics
Multiple Sports
Sponsorship & Marketing

Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with American mattress retailer Mattress Firm.
Rugby Union
Sponsorship & Marketing

USA Rugby has signed up sports performance wear company Castore as its kit supplier