Thrill One Sports and Entertainment, the organizers behind action sports’ Nitro World Games, has unveiled an eight-figure multiyear partnership with Keurig Dr Pepper energy drink brand A Shoc.
You need to have a subscription to access this content
If you would like more information on our Sponsorship product please contact our sales team
Already have an account? Sign in here
Latest Analysis
Puma to leverage Serie A ball supply deal to develop Italian retail footprint
Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal
Puma keen to make strides in football segment of sports equipment market in Italy
MSC Cruises and Salesforce headline quartet of F1 additions
Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Shell-Pennzoil extends and expands IndyCar, IMS partnership
Multinational oil and gas company Shell and subsidiary motor oil brand Pennzoil have secured an expanded multiyear partnership with NTT IndyCar Series, Indianapolis Motor Speedway and Team Penske
NWSL secures multimillion dollar UKG sponsorship
The National Women's Soccer League has secured a multiyear, multimillion dollar agreement with United States-based human resources, payroll, and workforce management company Ultimate Kronos Group (UKG),…
MLS strikes multi-year Caterpillar partnership
Major League Soccer has secured a multi-year partnership with construction equipment manufacturer Caterpillar Inc
Commonwealth Games Australia secures Harvey Norman sponsorship
Commonwealth Games Australia has finalised a sponsorship agreement with Australian retailer Harvey Norman ahead of the Birmingham 2022 Commonwealth Games