Thrill One Sports and Entertainment, the organizers behind action sports’ Nitro World Games, has unveiled an eight-figure multiyear partnership with Keurig Dr Pepper energy drink brand A Shoc.
Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal Puma keen to make strides in football segment of sports equipment market in Italy
Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
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