Action Sports

Latest Features

Electricity-utility company Iberdrola is working in cooperation with the Spanish Department of Sport (CSD) to support a drive to increase the promotion and participation of women’s sport at all levels in Spain.

 

Computer technology company Intel has refocused the brand's sports sponsorships on “amazing experiences outside” over the least two years in order to showcase technology that enhances digital sports coverage.

Mike Sundet, VP sports and entertainment marketing for the US-based Momentum Worldwide agency speaks about the structure of the energy drink sector, its values and its attitude towards mainstream sports.

Scottish craft beer company BrewDog has entered into a partnership with the Tough Mudder obstacle course series.

US sports broadcaster ESPN has signed a host of new sponsors for this year’s edition of the winter X Games action sports event.

US sports broadcaster ESPN has unveiled the list of sponsors for this year’s edition of the summer X Games action sports event, which will take place from July 13-16 at the US Bank Stadium in Minneapolis, Minnesota.

US sports broadcaster ESPN has announced the list of sponsors for the 2016 edition of action sports event the summer X Games, which will be held in Austin, Texas for the final time next month.