Scottish craft beer company BrewDog has entered into a partnership with the Tough Mudder obstacle course series.
US sports broadcaster ESPN has signed a host of new sponsors for this year’s edition of the winter X Games action sports event.
US sports broadcaster ESPN has unveiled the list of sponsors for this year’s edition of the summer X Games action sports event, which will take place from July 13-16 at the US Bank Stadium in Minneapolis, Minnesota.
Mike Sundet, VP sports and entertainment marketing for the US-based Momentum Worldwide agency speaks about the structure of the energy drink sector, its values and its attitude towards mainstream sports.
US sports broadcaster ESPN has announced the list of sponsors for the 2016 edition of action sports event the summer X Games, which will be held in Austin, Texas for the final time next month.
Tools and security products manufacturer Stanley Black & Decker has entered into a global partnership with the Extreme action sports organisation.
Honor, a smartphone brand that is part of Chinese telecommunications firm Huawei, has agreed a partnership with the International Festival of Extreme Sports (FISE) World Series.
US sports broadcaster ESPN has released the list of sponsors for the X Games Aspen 2016 extreme sports event, which takes place in the Colorado resort later this week.