Americas
Inter Rapidísimo signs up as Qatar 2022 regional supporter
Logistics firm Inter Rapidísimo has set a first for a Colombian company by becoming an official regional supporter of football’s Fifa World Cup.
US Ski & Snowboard signs landmark sponsorship deal with Stifel
Four-year pact includes title sponsorship rights to US Alpine Team
Lucra enters NFL ecosystem with Falcons partnership
Lucra, the peer-to-peer sports social platform, has significantly expanded its reach by securing a tailgate-based partnership with the National Football League's Atlanta Falcons.
NHL Rangers land Monster Energy as official energy drink partner
Monster Energy has been named the official energy drink partner of the National Hockey League's New York Rangers and Madison Square Garden.
DRL to create fan loyalty program with PointsKash agreement
Property looks to amplify its fan engagement efforts
Magic renew Disney patch deal, Hawks expand Chase pact
The National Basketball Association's Orlando Magic has extended its longstanding partnership with Walt Disney World Resort, which will remain the team's jersey patch partner
US Soccer, Truly Hard Seltzer strike multiyear deal
The United States Soccer Federation has brought in Truly Hard Seltzer as its first official hard seltzer in a multiyear agreement
St. Louis City SC, Centene end deal for stadium naming rights
15-year pact terminated after just eight months as corporate focus shifts
MLB posts more sponsorship growth in 2022
Forthcoming jersey patch deals expected to accelerate revenue escalation
NWSL signs MatchWornShirt deal ahead of 2022 title game
The National Women's Soccer League has secured a partnership with international sports auction site MatchWornShirt, which will allow fans to purchase jerseys worn by players in the upcoming 2022 championship…
OVG, CFG Bank strike naming rights deal for Baltimore arena
Sponsorship marks first sports facility pact for Maryland-based company
Zé Delivery signs on as CBF sponsor ahead of World Cup
The Brazilian Football Confederation (CBF) has signed up beverage delivery service Zé Delivery as a new sponsor.
Gillette to air mixed-reality commercial on ‘MNF’
Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…
Jägermeister extends role as ‘official shot of NHL’
The National Hockey League has announced a multiyear extension of its partnership in the United States with liquor brand Jägermeister, which will remain the “official shot of the NHL.”
JM Eagle and Plastpro name LPGA Tour event in Los Angeles
The LPGA Tour and Outlyr event management and sponsorship agency have named manufacturing companies JM Eagle and Plastpro as title and presenting sponsor respectively for the leading LPGA Tour event in…
McLaren introduces rotating digital signage to F1 cars
McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…
TelevisaUnivision to market Liga MX commercial rights in the US
Spanish-language media and content company TelevisaUnivision announced a landmark partnership with Mexican soccer league Liga MX, bringing the property's commercial rights to market in the United States…
Haas F1 brings in MoneyGram as new title sponsor
The Haas Formula 1 team has named American global payments and money transfer company MoneyGram International as its new title sponsor from the 2023 season in a multiyear agreement