![(Credit: McLaren Racing)](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2022/10/Ffg5K2NWAAEr_CR.jpeg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=324)
McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a potentially landmark commercial move for the global motorsport series.
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